The reader will experience the narration of real life professional experiences in the Philippines by the author and the compilation of the content provided on various websites. This course does not expect to describe the topic from all possible angels. That's why the reader is encouraged to continue searching for the answers of possible details or questions still remaining
Marketing automation is all about low-cost, effective communication with prospects, which means email and social-media communications. Every marketing automation system starts with basic email blasting and adds tons of features designed to facilitate beautiful, effective mail sequences on an industrial scale. In order to improve email effectiveness, the marketing automation system includes templates for the mails and campaign designers to provide a clear, consistent path for the customer as their level of interest and information evolves.
The effective marketing automation system is actually a content management system in disguise, so it must explicitly manage its content assets through a lifecycle. As those assets are typically stored on the company’s databases and website, the marketing automation system needs to be able to rapidly generate attractive registration and download pages. Since prospects’ behavior can’t be predicted in advance, marketing automation systems need to have workflow management features to facilitate “A/B split testing” that provides data to guide the refinement of web pages and campaign sequences for optimal results.
Quote: “In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner
phases; automation-new process-; organizational needs; vendor support; proper training; channel agnosticism; lead generation; predictability; flywheel; funnel;