Available courses

ROI on marketing automation

Summary

The reader will experience the narration of real life professional experiences in the Philippines  by the author and the compilation of the content provided on various websites. This course does not expect to describe the topic from all possible angels. That's why the reader is encouraged to continue searching for the answers of possible details or questions still remaining

Marketing automation is all about low-cost, effective communication with prospects, which means email and social-media communications.  Every marketing automation system starts with basic email blasting and adds tons of features designed to facilitate beautiful, effective mail sequences on an industrial scale.  In order to improve email effectiveness, the marketing automation system includes templates for the mails and campaign designers to provide a clear, consistent path for the customer as their level of interest and information evolves. 

The effective marketing automation system is actually a content management system in disguise, so it must explicitly manage its content assets through a lifecycle. As those assets are typically stored on the company’s databases and website, the marketing automation system needs to be able to rapidly generate attractive registration and download pages. Since prospects’ behavior can’t be predicted in advance, marketing automation systems need to have workflow management features to facilitate “A/B split testing” that provides data to guide the refinement of web pages and campaign sequences for optimal results.


Quote: “In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner

Key words: 

phases; automation-new process-; organizational needs; vendor support; proper training; channel agnosticism; lead generation; predictability; flywheel; funnel; 



PROFESSIONAL DEVELOPMENT

The reader will experience the narration of real life professional experiences in the Philippines  by the author and the compilation of the content provided on various websites

After studying just about everything that has been written or said about personal development many authors have come to the conclusion that the root is your level of self-confidence.

Self-confidence is the critical factor in everything you accomplish because, with the appropriate amount, you will try almost anything. 

Many people underachieve in their careers because they do not realize the areas of personal development that can help achieve mastery in any field.

There is no substitute for hard work.  If you set a goal, make a plan, and work on it every day, you will see personal development and progress within your career.

There are no limits except for the limits you place on yourself with your thinking.

Commit yourself to lifelong learning. Even if you are at the top of your field, there is always something to learn.

You will become unstoppable and you will see your entire future open up in front of you if you live a goal and growth-oriented life.

Key words

Changes; Goals; Objectives; Continual learning; Be SMART; Review progress; SWOT; To do list; Plan your development; Skills are not everything,  Empowerment; Best practices; 



Business Ethics

Course summary

The reader will experience the narration of real life professional experiences in the Philippines  by the author and the compilation of the content provided on various websites. This course does not expect to describe the topic from all possible angels. That's why the reader is encouraged to continue searching for the answers of possible details or questions still remaining

For citizens, even for those of us with no aspirations in a career in law enforcement, morality and integrity are important characteristics to demonstrate. We instinctively know that it is good to be moral and act with integrity, but by coming to an understanding of the reasons for morality and integrity, we will be motivated to champion such behavior. 

This course looks into different aspects of our professional life and the benefits of ethical behavior

Key Words: 

Personal- Business- Corporate- Cyber ethics; Principles; Empowerment;Truth, Facts; Communicate always; unethical; Transparency; Jargon; Technology; Integration; Customer ethics- expectations; Differentiation;  Network; 



Best Business Practices

Course Summary

The reader will experience the narration of real life professional experiences in the Philippines  by the author and the compilation of the content provided on various websites. This course does not expect to describe the topic from all possible angels. That's why the reader is encouraged to continue searching for the answers of possible details or questions still remaining

Best practice in business means finding - and using - the best ways of working to achieve your business goals.

It involves keeping up to date with the ways that successful businesses operate in your sector and others, and includes measuring your ways of working against those used by the market leaders.

Key words

Managing feelings; simplifying things; increase positive feelings; take responsibility; SMART goals’ online learning; performance management



Effective Working Habits

Course summary

The reader will experience the narration of real life professional experiences in the Philippines  by the author and the compilation of the content provided on various websites. This course does not expect to describe the topic from all possible angels. That's why the reader is encouraged to continue searching for the answers of possible details or questions still remaining

On paper, you look like the perfect employee, but are your work habits up to par? At company or industry standards? Most people can improve some of their work habits, which will enable them to become more efficient, productive employees. What are the qualities of a good employee? Different bosses may emphasize different traits, but many habits are universal in any career. Knowing which work habits are important can help you figure out where to focus your efforts. 

Key words

Act professionally; Focus; Problem solving skills; Batching activities; Punctuality; Self reflection; Importance to detail; Motivation; Procrastination; Performance; Conduct; Weaknesses; 



The amazing skill of listening

Summary

The reader will experience the narration of real life professional experiences in the Philippines  by the author and the compilation of the content provided on various websites. This course does not expect to describe the topic from all possible angels. That's why the reader is encouraged to continue searching for the answers of possible details or questions still remaining


Research suggests that we only remember between 25 percent and 50 percent of what we hear. 


Listening means paying attention not only to the story, but how it is told, the use of language and voice, and how the other person uses his or her body. In other words, it means being aware of both verbal and non-verbal messages.

Listening is a highly valued soft skill sought by all employers. After all, people with this ability are more likely to understand tasks and projects, build strong relationships with co-workers, and also be able to solve problems and resolve conflicts. 

Since it's such an in-demand skill, employers will look for you to demonstrate your ability to listen during job interviews. In this course, you will discover why good listening skills are vital in the workplace, along with how to build good listening habits while avoiding bad ones.

Key words: 

Hearing; listening; understanding; concentrate, responding; remembering; empathy; open ended questions; interruptions; evaluate responses; haphazard thoughts; emotions; time pressures; 



Virtual Working Culture

COURSE SUMMARY


The reader will experience the narration of real life professional experiences in the Philippines  by the author and the compilation of the content provided on various websites. This course does not expect to describe the topic from all possible angels. That's why the reader is encouraged to continue searching for the answers of possible details or questions still remaining


Working from home is a desirable scenario for many employees. Remote work usually offers flexibility in your schedule, and considerable time savings from not having to commute to and from an office. The arrangement is beneficial for employers, as well. Remote workers expand your field of talent from anywhere in the country, and can save you money on physical office space.

 There’s no question, telecommuting requires intentionality and self-discipline from the home worker. It can be challenging to put yourself in a professional mindset without others physically working around you. Not to mention there is nobody around to see if you are in a blazer, or pajamas.


KEY WORDS

Flexi time; Work from home; Remote work policy; Help employees; Productivity monitoring software; Measuring effectivity; Chatting; Meetings; Networking; Combat loneliness; Virtual relationships- fun activities; Escape room; 



Staying focused when working from home

Work towards a sustainable environment

Summary

The reader will experience the narration of real life professional experiences in the Philippines  by the author and the compilation of the content provided on various websites. This course does not expect to describe the topic from all possible angels. That's why the reader is encouraged to continue searching for the answers of possible details or questions still remaining. 


The US Environmental Protection Agency (EPA) defines sustainability as:   

“Everything that we need for our survival and well-being depends, either directly or indirectly, on our natural environment.  Sustainability creates and maintains the conditions under which humans and nature can exist in productive harmony, that permit fulfilling the social, economic, and other requirements of present and future generations. Sustainability is important to make sure that we have and will continue to have, the water, materials, and resources to protect human health and our environment.”


Key Words

Industrialization, Pollution, Renewable resources; Sustainability; Initiative; Chemical management;  Begin at home; Energy efficient products (computers, smartphones, etc.); Upcycle;  Recycle; Re-use;